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Richard Rosen is a recognized leader in voice applications, mobile local search and pay-per-call
with 20+ years of experience. Richard has pioneered developments in pay-per-call, local search and phone-related
applications for FastCall411, Jambo, Callsource, EyeCron and Move, Inc. FastCall411 is based in Los Angeles, California and can be reached at 323-799-4777. Email us at richard -at- fastcall411.com LinkedIn Profile FASTCALL411 LAUNCH AT DEMO BYLINED ARTICLES "Left in the Dark: How Search Fails at Mobile Local" - iMedia CONNECTION "Don't Slam Your Virtual Door on Consumers" - DMNews "I Need It NOW: Real Opportunity In Local Search" - adotas "Repair Local Search with Relevance" - iMedia CONNECTION 
"Click Fraud Highlights Bigger Issue for Industry: Lousy Leads" - DMNews print edition"An Interview with Richard Rosen" - Search Marketing Standard "Richard Rosen's Primer on Call Measurement" - Kelsey Group Blog "A Fitting Fix to Local Search: Why the "Less is More" Approach Provides Real Pay-Per-Call Benefit" - adotas "Turning Lead(s) into Gold: How to Prevent Your New Campaign's Leads from Flying Away" - adotas "Do Locals Give a Click? Negotiating the Buys to Make Local Advertising Work" - adotas PRESS "At Mobile Marketing Forum, FastCall411 Introduces FastCall411 Mobile." - BUSINESS WIRE "FastCall411 Announces Widget, Offers API to Extend Local Search Platform to Third Parties." - BUSINESS WIRE "FastCall411 Grows Legs, Widgetizes For Local Search" - KELSEY GROUP "FastCall411 CEO Joins PELORUS Group Mobile Local Search '08, Discusses Content and the Future of Mobile Local Search." - BUSINESS WIRE "FastCall411 Launches Mobile Site" - SOCALTECH "FastCall411 CEO Joins SES Chicago Panel, Discusses Need for Local Search to 'Think Outside the Web'." - BUSINESS WIRE "More Disruptive and Category Expanding Technologies from Demofall07" - ForbesOnTech "87 Percent of Key Local Consumers Put Premium on Reaching a Business Immediately, New FastCall411 Survey Reports" - BUSINESS WIRE "FastCall: One (phone) ring to rule them all" - Rafe Needleman, CNET "FastCall411 Wants to Help You With Directory Assistance" - MASHABLE "FastCall411 demoed its system for customers to search for local businesses." - COMPUTERWORLD "Hollywood-based FastCall411 served up a method to connect local merchants with consumers." - MEDIAPOST "Want Business? Answer Your Phone." - GET REAL MARKETING "FastCall411 Helps You Search For Local Businesses - WEBOSPHERE "Targeted Marketing" - SOARING ON RIDGELIFT "FastCall411 Reinvents the Local Directory at DEMOfall07" - REDORBIT "FastCall411 Debuts Local Search Service" - STARTUP BEAT "FastCall411.com - Get The Service You Need" - KILLER STARTUPS "Clips from DEMO Fall: FastCall411 " - LOCAL ONLINER "Find an Available Merchant Fast with FastCall411" - LIFEHACKER "FastCall411 Explained on Video" - SCREENWERK "Not-So-Fast411" - LOCAL MOBILE SEARCH "FastCall411 Launches Local Search Products" - SOCALTECH "FastCall411 to Provide Next Generation Local Search." - BUSINESS WIRE "FastCall411 Adds Three to Advisory Board." - BUSINESS WIRE "Two Leaders in Local Search Join FastCall411 Advisory Board." - BUSINESS WIRE "FastCall411 Finds Two-thirds of Businesses Not Responsive to Customer Calls" - TMCNET "FastCall411 Rises from the Ashes of Jambo" - SCREENWERK "Calling Strategies Announces Launch at The Kelsey Group's Interactive Local Media 2006 Conference" - Yahoo News "Jambo Jumps to the Page" - MULTICHANNEL MERCHANT "Jambo Bows Pay-Per-Call Radio Ads" - MediaPost "Jambo Unveils Pay Per Call Collect" - ContactCenterWorld RICHARD ROSEN BIO Richard Rosen is a top-producing, entrepreneurial, new media executive with a 20+ year track record of driving business growth through aggressive sales, business and product development. A pay-per-call and call measurement pioneer with six years leading the space; he is a recognized expert and a frequent industry speaker. Richard has a strong background working with leading media and technology companies and has worked with several start-ups. Richard also has extensive contacts with executives in local search, vertical directories, yellow pages, media, and technology. He is a creative, strategic thinker with strong technical knowledge. Richard was Vice Business of Business Development at Jambo, an off-shot of JamboTech. As Jambo's first employee, Richard led business development, marketing, sales, public relations and product development. He quickly recruited, trained and managed a talented, cross-functional team to hit the ground running. While at the helm of Jambo, he helped define Jambo's pay-per-call and phone-centric product initiatives. Richard created and launched JAN - the Jambo Advertising Network as a vehicle to communicate the company's value proposition to local advertisers and publishers. Richard created significant buzz and recognition for Jambo with a very limited budget. He managed all external communication and represented the company in press and as a speaker at several industry events. As a hands-on leader, Richard directed web site content and design, public relations, corporate communication, trade show schedules, and the widely recognized Jambo identity. He designed, built and managed the highly innovative, targeted Jambo local advertising sales process - recruiting a sales team and directing an extensive training program. Richard also negotiated online and offline distribution for Jambo's local search and pay-per-call applications. Under Richard's leadership, Jambo's business development pipeline included industry leaders in local and vertical search. As Vice President of Business Development and General Manager of the CallSource Publisher / Agency division, Richard launched a significant new division for the company in early 2003. The division he launched sells to print and online clients including yellow pages, newspapers, specialty publishers, IYPs, online directories, advertising agencies and large advertisers. He worked closely with the engineering team to launch a new provisioning and reporting application; brought local number tracking to CallSource; sold and managed the company’s largest accounts and was a key member of management. Under Richard’s leadership, CallSource grew to manage over 150,000 local advertising campaigns and 5 million telephone leads monthly. Richard consistently exceeded goals at Move, Inc (Homestore) - a leading supplier of online media and technology to the real estate industry. Richard was the business lead on the company's initiative to prove advertising ROI to the company's extensive Realtor, home builder and apartment manager advertiser base by assigning unique call tracking telephone numbers. The reported telephone leads were used by the company's extensive sales force as a powerful sales tool. He also researched and wrote business development plans for new verticals, including an apartment rental application screening business, with revenue potential of $50MM+. Richard consistently exceeded business plan while Vice President of Business Development at FirstLook, a performance-based online media company whose investors included Kleiner-Perkins, Intel, Goldman Sachs and Cox. Richard grew the total affiliate base to over 50,000 and reduced user acquisition expenses by 90% by renegotiating and/or terminating affiliate marketing and advertising relationships. His management duties included overseeing a business development team of five, analyzing deal metrics, proposals, term-sheets, and contract negotiation. As part of the executive team, Richard helped direct corporate strategy which resulted in a change of business model towards a higher revenue opportunity. Richard came to FirstLook by way of OpenSpace, a cutting-edge Internet portal and eCommerce software developer that provided infrastructure to media and entertainment companies. The company was co-founded by Jeff Lill, a former senior Microsoft executive. Seattle-based OpenSpace integrated and aggregated content and features into Internet portals with turn key functionality. As co-founder and VP of Sales and Marketing for OpenSpace, Richard closed and launched media and broadcasting affiliates for OpenSpace including Detour Magazine, Las Vegas CBS affiliate KLAS TV, Atlanta-based KISS FM and a Time Warner Cable Affiliate. He also negotiated with significant prospects including ClearChannel / AMFM (700+ Radio Stations), EMI, ABC, NBC, Hachette Filipacchi, The Boston Globe, Washington Post, Cox Interactive Media, Knight Rider, Hearst New Media and many others. As VP of Sales and Marketing, Richard wrote and managed the OpenSpace marketing plan, which included trade advertising, public relations and promotion. He also managed the creation of the corporate identity, branding, collateral, trade show designs and more. Richard authored the OpenSpace business plan and spearheaded the venture funding process. OpenSpace raised in excess of $2MM, grew to 25 employees and was acquired by Beyond Ventures. (Additional information can be found by reading Richard’s interviews in Inter@ctive Week and Billboard.) Richard added high tech to his media career in 1996 when he joined NetLive Communications, a $20MM developer of collaborative, streaming technology. NetLive’s business plan involved delivering consumer entertainment and educational video on a fee-for-service model. Richard authored and executed the sales plan to syndicate this streaming programming to traditional media publishers in exchange for offline promotion. As a Product Manager for Time Warner's WarnerVision Entertainment division (formerly part of Warner Music Group), Richard managed the development, production and distribution of home video and CD-ROM products in the fitness, music and special interest genres. At the time, WarnerVision was a leading distributor and producer of special interest video -- the company controlled 70% of the fitness video market and had sales of approximately $20MM. Richard was an Assistant Brand Manager for a division of Playboy Enterprises that managed licensed products including audio books, CD ROMs, audiotext services, phone cards, trading cards, pool cues, darts and the Marilyn Monroe Stratocaster guitar. After business school, Richard co-founded FirstJob Inc., with Brian Flynn, a respected venture capitalist in Philadelphia. Pre-commercial Internet, Rosen and Flynn envisioned utilizing database technology to match recent college graduates and recruiting employers. FirstJob used brief videotaped interviews of college seniors to present to recruiters as an alternative/enhancement to on-campus recruiting. Richard began his career as the founder of Collegiate Marketing Concepts while an undergraduate at George Washington University – where he received his BA (1989) and his MBA (1991). Richard’s achievements as a student entrepreneur were featured in the Washington Post Business Section. Outside of the office, Richard’s interests include sailing, fishing and travel. He is married to wife Sonja, an Assistant Clinical Professor of Geriatrics at UCLA. They have a daughter, Clarissa and son Victor. |
